Chemical companies that enhance their digital B2B capabilities will be in a better position to adapt to a changing competitive landscape. They can take advantage of several important opportunities, including deeper and stronger customer relationships, streamlining lead qualifications, and extending company reach.
Technology and business practices are evolving and the shifting expectations of customers are quickly raising the bar for most suppliers. e-Commerce interactions in the chemical industry will need to be more customer-focused and richer. In the near future, all B2B processes will be digitized. That is a shift that will enable sellers to more effectively and proactively improve their marketing efforts and customer reach.