A firm that operates in the B2B space needs to have a website that is informative and also nudges the visitor towards making a purchase. It is unrealistic to expect someone who visits your website to become a customer right away. But if you can capture and retain the attention of potential clients, it is likely that over a period of time, many of your visitors will become paying customers.
An organization’s success often hinges on its ability to use its proprietary knowledge to gain a competitive advantage over other companies. A manufacturing enterprise would value its production process and techniques very highly. Similarly, a firm engaged in trading activity would place great importance on its client list and the names of its prospective customers.