The present-day chemical industry is complex and competitive more than ever. With the current demands from clients, a chemical company is obliged to cope with these interactions to be able to thrive. One instrument used by progressive chemical companies to deal with the changes in corporate milieus is sales management software, or Customer Relationship Management software (CRMs). With the fast-paced flow of demands, sales teams need to maintain their efficiency and dependability, which is where sales management tools come in.
CRM software was heralded as an innovative way to help chemical companies better manage their sales pipeline and customer relationships. Unfortunately, its launch was accompanied by a host of new challenges: configuration was complex, implementation pricey, and teaching new employees the intricacies of a whole new system proved time-consuming. Even after lengthy training, users were faced with tedious tasks and a disjointed experience. It’s no wonder, then, that many sales representatives at chemical companies still doubt the potential of this type of software. It just brought increased frustration to the workplace rather than fulfilling its original promise.